Nutella just dropped its first new flavor in over 60 years — and it’s a match made in snack heaven. Nutella Peanut is here, blending the brand’s signature hazelnut-cocoa creaminess with the rich taste of roasted peanuts.
The new spread marks the first flavor innovation since Nutella’s original debut in 1964. After a year of social media buzz and fan anticipation, Ferrero — Nutella’s parent company — has finally delivered.
“Nutella Peanut delivers the same creamy experience fans know and love, now blended with the irresistible taste of roasted peanuts,” said Noah Szporn, Senior Vice President of Spreads at Ferrero North America. “Our fans have been asking for this for years. We heard them, and afternoon snack time will never be the same.”
What Is Nutella Peanut?
Nutella Peanut combines the “unmistakable creaminess” of the original hazelnut-cocoa spread with roasted peanuts. The result is a nostalgic yet new flavor that Ferrero says is “everything fans hoped it would be.”
| Feature | Detail |
|---|---|
| Base | Original Nutella hazelnut-cocoa spread |
| Added ingredient | Roasted peanuts |
| Texture | Creamy (not crunchy) |
| Jar size | 13 ounces (standard) |
| Label color | Gold, peanut-colored (replaces original brown label) |
| Retailers | Aldi, Amazon, Giant, Hy-Vee, Kroger, ShopRite, Stew Leonard’s, Stop & Shop, Target, Wegmans, Walmart |
Prices vary by retailer, but the 13-ounce jar is expected to retail similarly to the original Nutella (typically $4–$6).
A Year of Anticipation
Ferrero first teased the introduction of a nutty variety of its beloved spread back in 2025. Since then, fans on social media have been anxiously waiting for the rollout.
The timing, according to Ferrero, is “out-of-this-world” — the original Nutella just went viral for floating in zero gravity alongside the astronauts of the Artemis II mission.
“Honestly, when a jar of Nutella goes viral floating in space, you start to feel like anything is possible. So naturally, our next move as a brand was dropping our first new flavor innovation in over 60 years,” Szporn said.
Social Media Reacts: ‘So Excited!’
Fans in the comments of Nutella’s Instagram post were ecstatic:
“What!?! So excited! I can not wait to find it near me!” one user wrote.
“Wow I didn’t think this could get any better,” another added.
“I want it on my table now!!!” a user exclaimed.
“I tried it. It is sooooooo good!!” someone shared.
Even Pasha Pashkov from “Dancing With the Stars” chimed in: “Literally had it last night.”
The Pop-Up Experience
For those in New York City, Nutella is celebrating the launch with its first-ever Nutella Peanut Pop-Up in NoHo at 372 Lafayette Street — for one weekend only.
When: May 16-17, 2026
Where: 372 Lafayette Street, New York, NY
Fans can participate in an interactive experience with games, rewards, and an “ultimate snack worth playing for.” Each quick-hit game unlocks:
- Nutella Peanut-themed prizes
- Personalized keepsakes
- Free Nutella Peanut sandwiches and dippable snacks
A Competitive Move
The launch comes shortly after peanut butter brand Jif announced a new crunchy version of its fan-favorite Peanut Butter & Chocolate Spread, complete with roasted peanut chunks. Jif released the original Peanut Butter & Chocolate Spread back in 2024 as a creamy spread.
Nutella’s move into the peanut-chocolate space directly competes with Jif’s offering — but with the added advantage of Nutella’s massive brand loyalty and 60-year history.
The Original Nutella: A Brief History
| Year | Event |
|---|---|
| 1964 | Original Nutella created by Pietro Ferrero in Italy |
| 1983 | Nutella arrives in the United States |
| 2017 | Nutella hits 100 million jars sold annually in the US |
| 2025 | Nutella teases new flavor for first time in history |
| April 2026 | Nutella Peanut launches nationwide |
| May 2026 | NYC pop-up experience |
The original Nutella spread was born from post-World War II ingenuity. Pietro Ferrero originally created a solid loaf made from hazelnuts, sugar, and a small amount of cocoa — later evolving into the creamy spread known worldwide.
Where to Buy Nutella Peanut
Nutella Peanut is available now at major retailers nationwide, including:
- Aldi
- Amazon
- Giant
- Hy-Vee
- Kroger
- ShopRite
- Stew Leonard’s
- Stop & Shop
- Target
- Wegmans
- Walmart
The product is expected to roll out to additional retailers in the coming weeks.
Is It Worth the Hype?
Early reviews from fans who have tried Nutella Peanut are overwhelmingly positive. The spread maintains the original’s creamy texture while adding a distinct roasted peanut flavor that complements the chocolate-hazelnut base.
For peanut butter lovers who also enjoy Nutella, this is the perfect hybrid. For those with peanut allergies — unfortunately, this one is not for you.
What Happens Next
- Nationwide rollout: Available now at major retailers
- NYC pop-up: May 16-17 at 372 Lafayette Street
- Future flavors? Ferrero hasn’t announced additional new flavors, but if Nutella Peanut succeeds, more innovations could follow
FAQ: Nutella Peanut
Q: Is Nutella Peanut a permanent flavor?
A: Ferrero has not indicated it’s limited edition. It appears to be a permanent addition to the lineup.
Q: Does it contain actual peanuts?
A: Yes. The spread is made with roasted peanuts blended into the original hazelnut-cocoa base.
Q: Is it crunchy or creamy?
A: Creamy. It has the same smooth texture as original Nutella, not a crunchy peanut butter texture.
Q: How much does it cost?
A: Prices vary by retailer, but the 13-ounce jar is expected to retail similarly to original Nutella ($4–$6).
Q: Is it available outside the US?
A: The initial launch is US-only. International availability has not been announced.
Q: Is it safe for people with peanut allergies?
A: No. Nutella Peanut contains peanuts and is not safe for those with peanut allergies.
